Hi friends, I’m Alyssa. Rinu is a reflection of my belief that the ripple effects of our individual healing lead to a more peaceful collective world. My journey inward began in my early twenties after an unexpected spiritual awakening, leading to a decade of developing my intuition and immersing myself in wisdom traditions and self-studies. It is my digital resting place for conscious unwinding—a space to connect with you on our return to ourselves.

(Ethos by Essay)

Human beings are the only form of nature that forget we are nature. This forgetting is central to the human condition. We enter the world intact, and from the earliest stages of life we are initiated into frameworks that separate us from our original expression. Our mind is beautifully receptive. It inherits labels and concepts, and hardens them into truth before we ever give it permission. The definitions about life we adopt from family, culture, and education function to make us legible to others, but eventually leave us foreign to ourselves.

This tension between one’s inner reality and one’s adapted self has long been the territory of spiritual seeking. In contemporary society, the word spirituality is so misrepresented with performative practice and abstraction that it rarely points back to what it truly is: a path back to the unconditioned self. It wouldn’t be so tragic if it weren’t robbing us of the direct experience of life. When spirituality is seen as faith or belief, it perpetuates the idea that it is optional to know who we are before the world tells us who to be.

The name Rinu is adapted from the Yoruba term Ori Inu, which speaks to “the head within the head.” It refers to something deeper than our mind, like a divine innate compass that knows the way back. Jung called this the Self. Others call it consciousness, awareness, spirit, or soul. Here, I speak of it as your nature—the invisible intelligence that underlies your experience of being alive.

Each person comes into this life with an energetic pattern (an aura) as distinct as a fingerprint. Within it are the gifts, sensitivities, and inner directions that make you who you are. But most of us were taught to override those early. We learned how to be good, how to be successful, and how to be acceptable. We weren’t taught how to be ourselves. What I do through Rinu is about helping people become fluent in their own nature. Through this lens, Human Design becomes a tool for literacy. It gives us a language for what has always been true about ourselves, running underneath our experience of thought, emotion, willpower, stress, instinct, manifestation, etc. Most are working so hard to bloom, but they’re growing sideways because they’re working against the architecture of their own roots.

We hear often in metaphysical circles that the outer world reflects our inner state. What is less examined is the quality of the signal that generates that reflection. The world we see is not shaped by intention alone, but by the tone of the inner material we’ve yet to integrate. A personality governed by fear, approval-seeking, or unresolved memory will cast those contents outward through its aura and encounter them again in the form of experience. What remains unexamined within us becomes the architecture of our reality.

The work we do with self-knowing is not about becoming better. It is about becoming honest, so our energy moves cleanly and invites the same in return. When our signal is clear, our life becomes more responsive to our inner knowing. To be human is to be designed. To be conscious is to remember that design. And to remember it is to participate fully in the creation of a world you are here to build through your authentic expression.

My candles became a natural extension of this work. At first, making them was a way to ground me when my mind wandered too far into philosophy or the stars. Who knew the scent of honeyed air could be its own kind of therapy? What started as a hobby became an offering of light made tangible. I see them as reminders that the sacred doesn’t have to be lofty. It can also be handmade, imperfect, and sitting on your kitchen counter next to yesterday’s coffee mug.

May this space remind you of what’s real. We exist as self-aware expressions of life, moving through form, on a planet suspended in infinite space. Somehow, even with all that wonder, we learn to shape ourselves around what the world expects. The more of us who return to what’s true, the more the world begins to shift. I’m just here to hold up the mirror, so you can see yourself for the magic you are.